Wednesday, April 27, 2011
I'm not a fan of Lupe's LASERS album. Too much hype led to a final product that was more pop than hip-hop. However, I haven't totally ruled out the fact that it was at least partially orchestrated by him.
We know he didn't set out to make a pop disc - he said himself that Atlantic Records forced all but 4 of the beats and hooks on him - but maybe he consciously rolled with it. It's not that hard to believe that he allowed himself to make radio-friendly pop jams to get heard on the radio, but still laced the lyrics with poignant, politically/socially-charged lyrics for the kids to hear. It's actually a pretty good plan to get conscious music heard.
It's just as easy to believe, unfortunately, that he made the pop to reach the airwaves, and laid out some rebellious bars to further built hype around the "controversy" of his lyrics and sell more albums to get that platinum status that he's been talking about deserving since his first album dropped. We just don't really know. Can't know. But it doesn't really matter, because regardless of what he intended or let happen, the fact remains that the quality of LASERS is extremely low grade.
He scrapped his earlier album concept, LupE.N.D., and switched it to LASERS because it was too similar to a project that the Black Eyed Peas were working on at the time called The END. What he didn't realize was that he still ended up making a Peas album.
That being said, "Words I Never Said" has some powerful lyrics - despite the teeny bopper hook. It's one of two songs from the album that I genuinely enjoy - alongside "All Black Everything".
The "Words I Never Said" video is set to drop tonight, but if you're a real hip-hop fan, you probably won't be sitting up all night on MTV to catch the debut. So here's a 30 second preview to give you a little taste before you look it up online tomorrow.